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SME Accelerator Programme

Designed to accelerate the growth of early-stage tech companies who are in the process of launching or planning to launch new to market products and services.

The programme is free to eligible companies and includes seven highly interactive weekly workshops full of thoroughly researched content delivered by digital industry experts.

From leadership and building a team through to law/ IP and raising finance – each week you’ll focus on a new topic and hear from different keynote guest speakers

What is the Accelerator Programme?

The SME Accelerator Programme has been developed by leading industry experts using best in class methods and approaches that guarantee to provide the right support at the right time for each business to start, survive and thrive.

Diagnostic – a key aspect of delivering successful programmes is to ensure that each participants’ beliefs, behaviours, confidence and competence is assessed early on.


The first stage of the Accelerator programme is to spend 1-2-1 time with each participant as part of the onboarding exercise.

The programme then consists of the following workshops (which can be tailored to demand, need and diagnostic output):

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Accelerator Programme Overview


After an initial induction around what the programme will cover, the formats used and a discussion regarding mind-set and learning methods with the group, participants will dive straight into a Lean Start Up / Human Centred Design boot camp.

This includes an introduction to Design Sprints and how they’re used, the 10 principles that redefine management from a design perspective and finding out about the ‘Brand Deck’ approach for identifying brand values and brand-driven innovation.

Law / IP

Participants will be offered a one-to-one session with one of our partners who will discuss legal requirements. This will include IP, copyright, patents and partnership contracts, all of which will be delivered in a quality assured manner bespoke to the participants needs.

In addition, governance, regulation and legislation will be covered with each participant ensuring they are structured and established in the correct way.

Investor Pitching

The final workshop will cover the main methods to consider in a pitch deck ahead of presenting to a wide range of potential investors at the Demo Day.


Participants will find out the best ways to prepare and the level of background knowledge that they are expected to provide.


As well as tips and tricks on things to include to get the audience excited about their idea, engaged in a conversation about their business and ultimately lead to an investment.



To help towards product development decisions and market understanding, the Customer Development workshop will educate participants on the importance of finding out customer pain points and identifying how a product or service can solve them.

Managing Change

This workshop will equip participants with the knowledge and skills early-stage businesses need to drive affordable and sustainable growth.


Participants will learn market-leading mind-sets, marketing and branding hacks and the importance of keeping track of your business’s traction by using Objectives and Key Results (OKRs).



The Demo Day is the grand finale of the programme and provides participants with a chance to pitch their products and services for the very first time to an audience made up of individuals and organisations that could add real value to your business. These include funding managers, investors, Local Authorities and University Research Institutes.


With several interactive task’s participants will gain an understanding of how a start-up business is different to a traditional business and the challenges they’re faced with.


Including start-up capabilities, the values and responsibilities of co-founders, the struggles of being an entrepreneur and building scalability into the organisation.


Participants will also find out about different team dynamics and identifying how their team will operate in a fast-moving market.


To help towards participants financial decisions, they will be shown various business models and given help on the different sources of finance available and their benefits including Business Angels, equity investment, grants and loans.


Participants will also be given guidance on the ways of structuring different types of money, business debt and the financial vocabulary used in the business world.

What else do I get?

In addition to the workshops, a tailored programme of mentoring will be delivered.

The mentoring activities fully complement the overall workshop programme allowing participants to deep dive into the areas critical to the needs of their individual business growth and as identified by the concepts, thoughts, and issues developed within the workshops delivered. An agreed approach and mentoring plan are developed in collaboration with each participant.

Each SME will be assessed against existing successful company comparators and a personalised growth plan developed based on the strengths and weaknesses of the individual leading the organisation. Any other gaps and opportunities identified will be clearly recorded and addressed through the mentoring activities.

The SME CofE mentors that have been chosen to support the programme are from a wide variety of backgrounds and bring a wealth of industry experience and networks with a focus on the three biggest enablers on business growth – innovation, internationalisation/new markets, and digital transformation.

Programme delivery:


Our series of high impact group sessions include:

  • Interactive high impact learning

  • Trained facilitators

  • Small experienced cohorts

  • All of the resources you'll need to succeed

  • One to one support



By completing the SME Accelerator Programme, you will:

  • Overcome business challenges, recognise and act on new opportunities

  • Build a trusted network of connections to support you now and in the future

  • Improve your long-term personal and business performance

Apply Now!

Simply complete the form and one of our team will review and get in touch with you shortly.​


Address: 19 Main Street, Ponteland, Newcastle Upon Tyne, NE20 9NH

Contact us here


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