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The secret that can help you and your business this leap year

Updated: Feb 17, 2021

Did you know that you gain an extra 27.7 minutes each week in a leap year?

It’s true! In a leap year, you gain 27.7 minutes extra every single week and you could be utilising this time to get ahead of the competition. There is a total of 53 weeks in 2020 which means you and your business will gain an extra 24.5 hours in the year to get ahead of your competition.

Charles Darwin once said, “A man who dares to waste one hour of time has not discovered the value of life.”, so be sure to make the most of the extra time you have in a leap year.

We’re going to be showing you some of the best ways you can make use of your extra 24.5 hours to better your business and get one step ahead of the competition.

Opportunity #1 – Take your website to the next level

Studies suggest that 64% of businesses now have a website and this number is only to increase which means it’s critical for you to have a website that looks the part. But what are some of the key elements that can help you to separate your website from the competition?

Top elements to differentiate:

  1. Blog

  2. SEO

  3. Design

  4. Value

  5. Function

These are some of the most important elements that can influence the success of a website. Your audience will expect these elements to be of good quality as these feed into the overall user experience when someone visits your website. Loading speed is vital, so at the very least you could be dedicating your extra 27.7 minutes each week to improve your loading speed because I can guarantee your audience will be expecting a quick loading speed.

Alternatively, if this is something that you don’t need to focus on then I would recommend developing the amount of value that you offer users on your website. You can add value to all of your users through blogs, vlogs and support so it is definitely worthwhile contributing an extra 27.7 minutes each week to content creation.

Opportunity #2 – Deliver excellent customer service

A lot of us are time-strapped and it can be difficult to complete some of the smaller but more meaningful tasks that can really make a difference to the people around us. Responding to customers feedback can be just that. Often during busy periods, you can start to receive a lot of feedback that requires your response. The importance of responding to this feedback is huge because you can start to build more meaningful relationships with your customers which can often result in them becoming advocates for your brand.

Making the most of the extra 27.7 minutes you have every week can give you a chance to open up your emails or hop on social media to start replying to some of the comments that people have been leaving with you. You don’t need a lot of time to do this so it is the perfect task to complete at the end of every day when you’re finishing up at the office.

Opportunity #3 – Motivate Your Team

Using the extra 27.7 minutes each week is a great opportunity for you to find different methods to motivate your team. This is definitely worthwhile as team morale and employee well being is so important in today’s workplace. In fact, a motivated team is said to have a boosted performance of up to 44%. On the other hand, you could also allocate time to sit down with your team face to face to discuss how they are currently feeling about work and the workplace itself. You could even tell them that you are incorporating an open-door policy where employees can drop by your office whenever they want to discuss something that could potentially improve the organisation or even support them to complete their job if they are finding certain aspects to be challenging.

Opportunity #4 – Self Development

Setting aside extra time every week to focus on your self-development can be a real driving force in your future success. Firstly, it’s important to understand your goals so that you can start equipping yourself with the right skills to help you reach these goals. Self-development is also important because every industry is always developing. The technology you use is constantly upgrading and the behaviour of your customers is shifting, so it’s important to stay on the front and continue learning each day. Having an extra 27.7 minutes each week is a huge help for you in your efforts to become better equipped.


There are hundreds of opportunities presenting themselves to you every single day which you could seize if only you had the extra time.

We’ve picked out our top four areas that we believe you can get on top of this leap year with an extra 27.7 minutes each week. If these are things you’re already in control of then we highly encourage you to explore your challenges to see how you could be making the most of a little extra time this leap year.


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