Recruitment is the cornerstone of a thriving business. For small and start-up enterprises (SMEs), attracting and hiring the right talent is can be a tedious task. Without the right people, your business cannot grow. In this blog, we’ll explore ten key questions to ask during interviews to ensure you’re recruiting the best candidates for your team. We'll also provide tips on how to prepare for the recruitment process and how to optimise your job advertisements to attract top talent. 1. Talk Me Through Your Career to Date Understanding a candidate's career trajectory provides insights into their experience, reliability, and potential gaps in their employment history. It’s essential to delve into these gaps to get a comprehensive view of their professional background. 2. What Has Been Your Greatest Achievement? This question allows you to assess what the candidate values in their career and what they consider their top accomplishments. Their response can give you a clear picture of their strengths and what they could bring to your business. 3. What Has Been Your Biggest Mistake? Everyone makes mistakes, but it’s how we learn from them that matters. This question will test the candidate’s honesty, self-awareness, and ability to grow from past experiences. A candidate who claims to have made no mistakes may be overly cautious or not entirely truthful. 4. How Do You Want to Be Spending Your Time in Three Years? This question helps you understand the candidate's career aspirations and whether they align with the opportunities your SME can provide. It’s crucial for long-term retention to ensure their goals fit with your business's growth. 5. What Appeals Most About Working Here? This question assesses how much the candidate has thought about your business and its values. It can indicate their motivation and enthusiasm for the role, helping you determine if they’re a good cultural fit. 6. What Appeals Least About Working Here? Encouraging candidates to share their concerns shows whether they feel comfortable being honest with you. A good rapport in the interview can translate into a positive working relationship. 7. If You Won £1 Million Tomorrow, How Would You Spend It? This question offers insights into the candidate’s values, aspirations, and financial mindset. Their answer can reveal whether they are practical, ambitious, or more focused on security. 8. What Is the Question You Would Most Like Me to Ask You? Allowing the candidate to guide the conversation can uncover their passions, interests, and what they’re particularly eager to bring to your organisation. 9. What Is the Question You Hope I Don’t Ask? This question encourages candidates to open up about their fears or areas of discomfort. Their response can provide valuable insights into their self-awareness and honesty. 10. When I’m Making My Decision, What Is the Single Thing You Want Me to Remember About You? This final question gives candidates the opportunity to summarise their strengths and what they believe makes them the ideal choice for the position. Preparing for the Recruitment Process Before you begin interviewing, it’s important to have a clear understanding of the job role you’re filling. Define the responsibilities, required skills, and experience necessary for the position. Research what other companies offer for similar roles to ensure your salary and benefits package is competitive. Consider the cost of hiring a new employee, not just in terms of salary but also the time and resources needed for training. It’s also important to evaluate how long it will take for the new hire to start contributing positively to your bottom line. Optimising Your Job Advertisements for Recruitment To attract the right candidates, your job advertisement should include: Job Title: Be clear and specific to attract relevant applicants. Salary Range and Benefits: Providing this information upfront can save time by attracting only those who are comfortable with the offered package. Contact Details: Make it easy for potential candidates to reach out with any questions. Promise of Confidentiality: Reassure candidates that their application will be handled with discretion. Positive Reasons for Joining: Highlight what makes your company a great place to work. Tips for Conducting Effective Interviews When interviewing candidates, create a welcoming environment to help them feel at ease. Avoid sitting across a desk; instead, arrange a more informal setting. Listen more than you talk, and take notes to review later. Remember to smile and thank the candidate for their time. Offering to reimburse travel expenses is a nice gesture that can leave a positive impression. Effective recruitment is vital for the growth of your SME. By asking the right questions and preparing thoroughly, you can ensure that you hire individuals who not only have the right skills but also align with your company’s values and vision. Remember, recruitment is not just about filling a position; it’s about finding the right fit for your team and your business's future success. By optimising your recruitment process, from job advertisements to the final interview, you can attract and retain top talent that will drive your SME forward.

Finance can be a complex and often daunting aspect of running a business. Many entrepreneurs find themselves constantly hovering near their overdraft limits, unsure of where their money is going. To help business finance, here are ten essential figures you need to work out for your business. 1. Overheads Overheads are the fixed costs required to operate your business. These are expenses you incur even if you don’t make any sales, such as rent, utilities, and salaries. Keeping your fixed costs low is crucial for financial stability. 2. Variable Costs Variable costs are directly proportional to your production levels. These include costs like raw materials and direct labour. Unlike overheads, these costs only occur when you produce something, making them easier to manage as your sales increase. 3. Profit Profit is the value of your sales minus the associated variable costs and a proportion of your overhead costs. It's crucial to include all fixed costs in your calculations to avoid underestimating expenses and losing money. 4. Debtor Days Debtor days represent the average time customers take to pay their invoices. As your business grows, keeping this figure low becomes vital to maintaining healthy cash flow. 5. Factoring Factoring is a financing method where you sell your invoices to a factor (or factoring company) at a discount in exchange for immediate cash. This can provide up to 80% of the invoice value upfront but comes with fees and interest. 6. Creditor Days Creditor days indicate the average time you take to pay your suppliers. Managing this effectively involves paying critical suppliers first while maintaining good relationships. 7. Credit Rating Your credit rating reflects your business’s creditworthiness. Paying bills late or having County Court Judgments (CCJs) can harm your rating, making it difficult to secure credit. Monitoring and improving your credit rating is essential for financial health. 8. Quick Ratio The quick ratio is a crucial accounting metric that measures your ability to pay short-term obligations. It is calculated as (Debtors + Cash) / Creditors. A ratio above 1 indicates solvency, while a ratio below 1 suggests financial trouble. 9. Cash Flow Cash flow management involves tracking your income and outgoings to ensure you can meet financial obligations. Using a spreadsheet to forecast cash flow helps in planning for periods of high expenditure. 10. Balance Sheet and Profit & Loss These financial statements provide a snapshot of your business's financial health. Regularly reviewing your year-to-date figures alongside monthly performance helps in making informed decisions. Why Use a Bookkeeper? Managing all these figures can be overwhelming. Accounting software simplifies the process, but hiring a bookkeeper can provide several additional benefits: Accuracy: A bookkeeper ensures your figures are accurate. Efficiency: They handle invoicing promptly, avoiding delays. Time-saving: Outsourcing bookkeeping saves you time and hassle. Cost-effective: Accountants charge less if a bookkeeper has managed the basics. Debt Management: They can also help chase overdue payments. Wondering where to find one? Well here at SME Centre of Excellence we offer accountancy packages to suit all your business needs as an affordable price. Click here to view our packages. Kathrine's Success Story Kathrine, planning to start a family, needed a job that allowed her to work from home. Networking led her to businesses needing help with their accounts. With advice from her local Enterprise Agency and personal engagement with clients, she built a successful bookkeeping business. She now balances her work with family life, planning to expand her client base and team as her son grows. Understanding and managing these finance figures can significantly improve your business’s financial health, paving the way for sustained growth and success.

Too often, in the excitement of a new idea, people pitch headlong into spending serious money before really testing their concept. Here are ten simple ways to test your new idea before you've spent too much: Ask a Friend Get honest feedback from a trusted friend. Their unbiased opinion can save you time, effort, and money. Ask a Customer Show potential buyers mock-ups or prototypes. Involve them in your development process by presenting alternatives and gathering their preferences. Advertise Run an advertisement to gauge interest and attract inquiries. This helps you understand the potential market response. Seek Editorial Your new idea might be newsworthy. Approach editors of relevant journals to feature your concept. Their feedback and the generated interest will be invaluable. Ask Ad Agencies Consult with advertising agencies. Invite three agencies to pitch for your project. Their insights, questions, and creative ideas will refine your concept. Street Surveys Conduct street surveys to gather public opinions on your idea. Ensure you have permission if you're in a private shopping mall. Focus Groups Organise facilitated focus groups. These sessions encourage participants to think critically about your idea and provide detailed feedback. Look Elsewhere Research similar ideas being exploited elsewhere. Learn from existing examples to refine your concept. Read Research Explore academic research related to your business area. Academic forums and studies can offer valuable insights and data. Just Do It Sometimes, your instinct might be spot on. If you choose to move forward without extensive testing, ensure you limit your risk and monitor progress closely. Large organisations spend large amounts of money researching new ideas and opportunities. Others simply set aside a 'risk budget' and do it anyway - the car market is a good example of this. Quite a few new car models are developed, manufactured, and launched only to be cut from the range within a year or two. This is a costly way to develop market share and one that small businesses can rarely afford to adopt. Questions to Ask When Developing Your New Idea How much will it cost to develop? How big is the potential market? What trends make me think that now is the right time? How will I fund it? What will it replace? How many do I need to make to break even? Will people repeat purchase? Who might buy this from me when it's established? What am I really trying to prove here? Could I do it more simply? Success Story: Naked Marketing Having worked for two design companies since graduating, Ben found he didn't like the way people in his sector tended to use jargon to confuse the client and inflate the invoice. He recognised that integrity and trust were just as important as creativity in building long-term client relationships. He decided to start his own agency with graphic designer and good friend Dave. They called their business 'Naked Marketing' because nothing was hidden from the client. Within a year, it was clear that people respected their openness and willingness to tell it like it was. They have many clients in the public and voluntary sectors and face a great future. Their new idea was simply to communicate in words that non-marketers would understand. It was simple, they tested it with people they knew, and then followed their instinct. By using these practical tips and taking inspiration from success stories like Naked Marketing, you can navigate the challenges of starting a new business and increase your chances of success. Remember, thorough testing and honest feedback are crucial before committing significant resources to your new idea.

The notion that starting a business is only for seasoned professionals is outdated. In today’s world, young people are proving that age is no barrier to entrepreneurial success. From tech innovators like Mark Zuckerberg to local young entrepreneurs running successful start-ups, the evidence is clear: young people can start and run thriving businesses. Here’s why and how young individuals can embark on their entrepreneurial journey. Why Young People Can Succeed in Business Fresh Perspectives: Young entrepreneurs bring new ideas and fresh perspectives to the table. Their understanding of contemporary trends and technologies can give them an edge in creating innovative solutions. Tech Savvy: Growing up in the digital age, young people are naturally skilled with technology. This skill set is invaluable in today’s market, where digital presence and tech integration are crucial for business success. Energy and Enthusiasm: Youth often comes with high energy levels and a willingness to take risks. This enthusiasm can drive them to work hard and persevere through the challenges of starting a business. Adaptability: Young people are usually more adaptable to change. In the fast-paced world of business, being able to pivot and adjust quickly is a significant advantage. Steps for Young People to Start a Business Identify a Passion or Problem: Successful businesses often stem from a passion or a problem that needs solving. Encourage young people to think about what excites them or what issues they see around them that they could address. Research and Plan: Understanding the market is crucial. Young entrepreneurs should research their target audience, competitors, and potential demand. Creating a solid business plan outlining their goals, strategies, and financial projections is the next step. Seek Guidance and Mentorship: Finding a mentor can provide invaluable advice and support. Young entrepreneurs can learn from the experiences and mistakes of seasoned business owners. Leverage Technology: Utilize digital tools and platforms for marketing, sales, and customer engagement. Social media, e-commerce websites, and online marketing can help reach a broader audience without significant initial investment. Start Small: It’s wise to start small, test the market, and scale up gradually. This approach minimizes risks and allows young entrepreneurs to refine their business model based on real-world feedback. Learn Continuously: The business world is always evolving. Staying informed about industry trends, learning new skills, and being open to feedback are crucial for sustained success. Overcoming Challenges Starting a business young does come with challenges, such as limited experience and financial constraints. However, these hurdles can be overcome with determination, resourcefulness, and support from family, friends, and mentors. Many young entrepreneurs find creative ways to fund their ventures, such as crowdfunding, grants, and competitions. Success Stories to Inspire Ben Francis founded Gymshark at the age of 19 while studying at university and working as a pizza delivery driver. Today, Gymshark is a global fitness apparel brand valued at over £1 billion. Jordan Daykin invented GripIt Fixings at age 13 and appeared on Dragon's Den, where he secured investment from Deborah Meaden. His product is now stocked in major retailers. Aimee Bateman started Careercake at the age of 25 to provide career advice and resources. Her company has grown significantly and has won multiple awards. These success stories show that age is not a limitation but rather a unique strength that can propel young entrepreneurs to extraordinary heights. Do you have an idea? Are you a young person with a business idea or the ambition to start your own venture? Join our upcoming workshop, "Young Entrepreneur's Launchpad," where you’ll learn essential skills to kickstart your business journey. Our experts will provide practical advice, actionable strategies, and the inspiration you need to turn your entrepreneurial dreams into reality. Register now and take the first step towards your future success! The workshop will be on the following dates: August 16th and August 21st. Secure your spot today. Don’t miss this opportunity to learn, grow, and network with like-minded individuals. See you at the workshop!

Our business start-up checklist covers 22 planning essentials that you may have to address when setting up a new business, whether in the form of a limited company, Limited Liability Partnership (LLP), or sole trader structure. Whilst some of the points on our checklist may not apply to you at the moment, it’s worthwhile considering each one to minimise the risk of overlooking important factors. Lack of research, poor planning, and simple oversights are often the most common reasons why many business start-ups fail to get off the ground. 1. Research your business idea Researching a business idea is crucial. Before investing too much time and money, you need to determine whether your business start-up is viable, relevant, and sustainable. Consider the following points when embarking on an effective market research strategy: Examine the market and industry you will be entering: Is it sustainable or dwindling, saturated or under-served? Is there significant demand or a real need for your product? Analyse the competition: What do they do well? Where are they failing? Can you compete with them? Apply these findings and use them to your advantage Research your potential customers: Where are they located? How will you reach them? Analyse their demographics to obtain useful insight Test out your business start-up idea by conducting surveys, questionnaires, and focus groups. Ask friends and family for their honest opinions. These research methods will give you a better understanding of whether your business has the potential to succeed. You will likely receive critical feedback that could help you to improve your product or service. 2. Write a business plan Writing a business plan is an essential step in the start-up process, especially if you intend to approach investors, banks, lenders, or specialist advisors. They will expect to see a detailed outline of your business start-up idea that demonstrates what you plan to do and how you plan to achieve it. You may also be expected to include financial projections for start-up and running costs, and you should be able to illustrate the viability and sustainability of your business idea. If you’re setting up on your own and don’t intend to approach third parties for assistance, it’s still a good idea to write a business plan. It will help you to stay organised, remain on track, and monitor your progress throughout the business start-up process. 3. Choose a business name The name of your business is incredibly important, so it’s worth dedicating sufficient time to this task. Throughout the course of your brainstorming sessions, you will likely come up with many potential names (and some utterly ridiculous ones, too). The process can be enjoyable, amusing, and frustrating in equal measure. Eventually, however, you will have that lightbulb moment when the perfect business name just pops into your head. Don’t rush the process – give yourself plenty of time to choose a business name. Write down everything you think of because the most unlikely word, phrase, or idea could lead to the perfect name. Think about your products or services, the values and mission of your business, the market you are entering, and the people you are targeting. You could also ask friends and family for ideas and test out your potential names to see what they think. All of these factors are useful. When you have a shortlist of proposed business names, do an online check against the Companies House register. This will enable you to find out if a name is available to register or if it is already being used by an existing company. You should also check the Trademark Register online to ensure your proposed business name is not the same as a registered trade mark. 4. Choose a legal structure There are many legal business structures available in the UK. The most popular ones are: Sole trader Private company limited by shares Private company limited by guarantee Limited Liability Partnership (LLP) Sole trader Sole traders are self-employed individuals who have personal liability for all business debts. If you want to operate as a sole trader, you will have to register with HMRC, complete a Self-Assessment tax return each year, and pay Income Tax and National Insurance on your earnings. Limited company Limited companies are incorporated at Companies House. They can be owned and operated by one person or multiple people, so there is more ownership flexibility with this type of business structure. A limited company exists as a legal ‘person’. This means that it is responsible for its own liabilities. The owners of a company are protected by limited liability, so they are not personally liable for business debts other than what they formally agree to contribute to the company. Limited companies are often more tax-efficient than sole trader businesses. A company limited by shares is most suitable if you want to keep business profits for yourself. A limited by guarantee structure is better suited to non-profit businesses and charitable enterprises. Limited Liability Partnership (LLP) A Limited Liability Partnership is a great structure for accountants and other types of professionals who want to run a business partnership with other people. You need at least two people to set up an LLP. This type of business structure is very similar to a normal partnership in terms of ownership structure and taxation, but it has the added benefit of providing limited liability to the partners. 5. Business bank account Once your business is registered, you can set up a business bank account. This is the best way to manage your finances effectively. Avoid using your personal bank account when your business is up and running, unless you are a very small sole trader, because it will just complicate matters. Start as you mean to go on by drawing a clear line between business and personal finances. 6. Finance for your business start-up You should give serious thought to how you will finance your new business. This includes start-up costs and expenses, as well as running costs and personal income management. Many small businesses are self-funded, whilst others require financial assistance. If you are planning to self-fund, you may need to keep your existing job while setting up and establishing your new business. There are many ways to finance a business start-up, including: Personal savings Borrowing from friends and family Small business loans Overdrafts or 0% credit cards Investors or business angels Government loans or grants Crowdfunding To find out if you are eligible for any type of government-backed financial support, check out GOV.UK’s business finance support finder tool. 7. Suppliers and manufacturers Give yourself plenty of time to research potential suppliers and manufacturers. Ask for prices, including VAT and shipping costs. Get samples of materials or products before placing large orders. Find out about their minimum order quantities (MOQs). If a manufacturer is going to produce products for you, place a sample order of prototypes to ensure the quality, workmanship, and durability of the product is up to scratch. Determine timescales for production as well. If you’re dealing with overseas suppliers and manufacturers, it may be beneficial to register for VAT before placing any orders. This could save you a great deal of money because businesses in certain countries are required to charge VAT to overseas customers who are not VAT registered. 8. Business premises Running a new business from home is the best way to keep costs down, especially in the early days when you’re just starting out and not making much (if any) profit. However, that’s not always an option for everyone. If you need dedicated business premises, give yourself plenty of time to find somewhere appropriate. You need to think about: the size of premises you require how much you can afford to pay the location that best suits your needs and budget how you plan to occupy the premises – tenancy, lease, licence, or purchase Agents and brokers can assist with the search. You should also visit potential areas yourself and look around for available properties. Ask professional contacts and local businesses in your desired area if they are aware of any available premises. Can they recommend an agent, broker, or property manager? Here at the SME Centre of Excellence, we specialise in offices that are suitable for start-ups, so why not checkout our physical offices. 9. Company logo Your company logo and business name will create your brand identity, so they have to be both appropriate and memorable. Try to come up with some concepts and designs yourself. This will lower your graphic design costs. Depending on your needs, you should expect to pay anywhere between £250 – £4,000 for someone to create a company logo. The more ideas and information you give the designer, the cheaper it will be. Ideally, take a look online for local, independent graphic designers. If you’re on a tight budget, do not approach big firms because their fees are high. Be clear about what you want and give the designer as much information as possible about your business, its values, your products, and your target market. You could also take a look at some DIY logo sites and create a free one yourself. 10. Websites and social media Take a look at your competitors’ websites for inspiration. Are they visually pleasing, easy to use, responsive, informative? Based on your findings, you can think about how you would like your website to look and behave. If your website is unappealing or difficult to use, people will simply leave. It’s important to get it right or you’ll lose potential customers. You can build a website yourself through a number of online sites. They provide standard, professional templates that you can personalise and adapt to your needs. Alternatively, you can get a web designer to create a site for you. Many independent graphic designers offer these services, so you may be able to use the same person for your logo and website. Social media is a really important consideration, too. It is one of the most effective and affordable ways to promote a business and connect with potential customers. Be sure to keep your accounts up to date, post relevant and interesting content on a regular basis, and engage with your followers and customers. This will help to build trust, confidence, and strong relationships. 11. Licences and permits Depending on the type of business you are setting up, you may require licences and/or permits in order to trade. Use this online licence finder from GOV.UK to determine if you require any licences for your business start-up. 12. Business insurance There are a number of different types of business insurance policies you might need, such as: Employer’s Liability Public Liability Product Liability Professional Indemnity Income Protection Director’s and Officer’s Insurance Buildings and Contents Business Interruption/Continuation Commercial vehicle Landlords Insurance Industry-specific insurance Goods in Transit Money insurance 13. Data Protection and Information Rights Data protection and information rights are often overlooked, but these are things that most businesses need to be aware of. If you will be holding information on any individuals (including customers, employees, or suppliers), the Data Protection Act requires you to protect that information. The Information Commissioner’s Office (ICO) also provides a useful data protection self assessment checklist for small business owners and sole traders, which we highly recommend. 14. Intellectual Property (IP) protection Intellectual Property relates to trademarks, patents, copyright and design rights. You may wish to protect an idea, product designs, or a work of art. You can even protect your company logo to prevent others from stealing, copying, using, and selling it without your permission. 15. Money Laundering Regulations Certain types of businesses are legally required to comply with Money Laundering Regulations. This involves carrying out ‘customer due diligence’ measures to ensure your customers are who they say they are. The most common types of businesses that the regulations apply to include: Financial and credit businesses Accountants Tax advisors Auditors Insolvency practitioners Casinos Independent legal professionals Estate agency businesses Company formation agents GOV.UK provides guidance to help you to determine if Money Laundering Regulations apply to your business. 16. Business addresses If you are setting up a business start-up as sole trader, you will need to provide a trading address for HMRC. You will also need a business address for your customers and other contacts, and a returns address if you are selling physical items. You can use the same address for all of these purposes if it is suitable. If you are setting up a limited company or LLP, you will need to provide a registered office address. This will be your company’s official contact address. A service address must also be provided by each member, director, secretary, and Person with Significant Control (PSC). Additionally, you may wish to set up a business address and a customer returns/shipping address. Let us help you get a professional business address in Newcastle Upon Tyne. Visit our virtual office page to find out more. 17. Labelling and packaging Labelling Not all goods require labels, but the vast majority of retailers do have to label their products. Retailers must state the price (including VAT), quantities, and metric measures (where applicable) on product labels. If you plan to sell food and drink, products for children, footwear, or precious metals, there are special rules you will have to follow. Safety information must be included on any products that are dangerous. If you plan to sell textiles, including furniture, flooring, clothes and fashion accessories, you must adhere to the EU Textile Products (Labelling and Fibre Composition) Regulations 2012. All information displayed on labels must be accurate. It is a criminal office to include anything misleading on product labels. Packaging Product packaging and presentation makes a lasting impression, particularly if you are selling luxury items. The right packaging can really add value to your products. The Food Standards Agency imposes strict rules on packaging food and drinks. There are also special rules for medicines and potentially dangerous chemicals. Furthermore, the Packaging (Essential Requirements) Regulations 2015 (SI 2015 No. 1640) requires all businesses to reduce the impact their packing has on the environment by adhering to volume and weight restrictions and ensuring that all materials can be ‘recovered’. For advice on the specific labelling and packaging requirements for your products, please contact your local Trading Standards office. 18. Product delivery and returns If you will be sending goods by post, you must provide a secure and reliable delivery service. Think about the following: How will you package your products? How much will you charge? What delivery options will you offer? Will you provide international delivery? Look at your competitors’ delivery policies and fees for guidance. Match or exceed their services. Depending on the volume of orders, you might have to use a courier. If you only have a few items to deliver on an occasional basis, you may be better served using Royal Mail and Parcel Force. When it comes to customer returns, you have certain legal obligations. You must offer a refund if a product is faulty, not as described, or does not do what it is supposed to do. Customers are entitled to a full return if a product is returned within 14 days. Many businesses increase this to a 30-day period. You will also have to think about whether to offer free returns. In certain situations, businesses have to pay return postage fees, i.e., when goods are faulty. Offering free returns can have a positive impact, even if it’s just for first orders or on an ad-hoc basis to encourage sales. 19. Business stationery You will most likely need various types of stationery for your business start-up. Ideally, your stationery should be customised with your business name, logo, and contact details. Companies and LLPs are legally required to state their name, registration number, and registered office details on various forms of stationery. The types of stationery you may require include: Letterheads Compliment slips Business cards Invoices Purchase orders Receipts Returns slips and labels Till rolls Brochures Leaflets and flyers Discount and gift vouchers Printed envelopes and labels Stationery is often an afterthought, but it shouldn’t be. It is an effective way to promote your business, create a lasting impression, and establish a strong brand image. Use good quality paper and avoid cheap images and clip art. Try to be environmentally friendly wherever possible by choosing recycled paper and eco-friendly inks. 20. Employing staff If you plan to employ other people to work for your business start-up, you will have a number of obligations and responsibilities, including: Registering with HMRC as an employer Operating payroll Adhering to Health and Safety requirements Taking out Employer’s Liability insurance Enrolling eligible employees in a workplace pension scheme 21. Marketing Plan A marketing plan may be the key to success. If you don’t market your business start-up, no one will know you are there. You have to introduce yourself to the world by telling them you exist. Give them a reason to care. And remember: marketing is a continuous process, even when your business is established and successful. 22. Tax and Accounting Once you have set up your business, you will need to register with HMRC for certain taxes. This may include Corporation Tax, VAT, PAYE, and Self-Assessment. It depends what legal structure you choose. This is when the joyous tasks of bookkeeping and accounting come into play. We would advise consulting an accountant for assistance and guidance on running your business start-up in a cost-effective and tax-efficient manner. Take a look at our accountancy packages that can support you from day 1 and grow with you as you develop your business. Concentrate on the fun aspects of setting up and growing your business and get someone else to do the tedious paperwork. You won’t regret it, unless you’re a glutton for punishment. How can SME Centre of Excellence help? SME Centre of Excellence can help tick all the boxes on this checklist as we have setup our Start-up Business Package - a suite of essential services for any start-up business, owner or entrepreneur who just needs a quick and trusted boost to get off the ground. ​ We have selected 5 essential business services we believe every start-up business should sign up to for the best chance of success: small company accounting, virtual office service, start-up contract template pack. Click here for more info:

A business plan should never be a work of fiction. You might be tempted to embellish it to secure funding, but in the end, you'll only be fooling yourself. Lenders rarely lose, and they can spot an unrealistic plan from a mile away. To help you create a realistic and compelling business plan, here are ten essential headings to consider: Vision What is it?: Describe what makes your business exciting and irresistible to customers, suppliers, and most importantly, to you. Your vision should capture the essence and the potential of your business. Background Context: Explain what has happened in your life and in the world around you that makes this venture timely and necessary. This section sets the stage for why your business idea is relevant right now. Goals Success Metrics: Define what success looks like in terms of turnover, profit, and customer numbers. Clear goals will help you and your stakeholders understand what you are aiming to achieve. People Team: Highlight who is in your team and why they are perfect for the job. This section should showcase the strengths and complementary skills of your team members. Products Offerings: Detail what you are going to sell and how your products or services will evolve in response to customer feedback and market changes. This shows your adaptability and forward-thinking approach. Competition Market Position: Identify your competitors and explain how you will be different. Knowing your unique selling points is crucial for standing out in the market. Marketing Communication Strategy: Describe how you will communicate the benefits of your products or services to your target customers. Effective marketing is essential for reaching and engaging your audience. Funding Financial Plan: Explain how you will finance your business and what investors can expect in return. This section should demonstrate your financial strategy and feasibility. Measurement Performance Tracking: Outline how you will measure performance to ensure you stay on course. Regularly monitoring key metrics is essential for managing and steering your business effectively. Exit Strategy Long-term Plan: Plan for your eventual exit from the business. Whether you intend to sell, pass it on to your children, or close it down, having an exit strategy is crucial. Keep It Concise and Impactful The biggest mistake in writing a business plan is making it too long. Good business plans are: Concise: Focused and to the point. Emotional: Show your passion and explain why you want to do this. Logical: Provide confidence through clear and rational planning. Factual: Demonstrate your understanding of the opportunity. Realistic: Set achievable goals without overcommitting. Myths About Business Plans "I know my business and only need a plan to keep the bank happy" Reality: A business plan aligns your team with your vision and is for you, not just the bank. "Banks need lots of detail" Reality: Bank managers make lending decisions based on intuition supported by a concise plan. Keep it short and impactful. "I've downloaded a great business plan template from the internet" Reality: It's better to use your own words and customise a plan that truly reflects your business. "A consultant wrote my plan and the bank lent me £50,000" Reality: While consultants can help, your business plan should start with your ideas and passion. A business plan is more than just a document for securing funding; it’s a tool for guiding your business towards success. By making it concise, emotional, logical, factual, and realistic, you ensure it remains relevant and useful, becoming an integral part of your business management.

Starting a new business often requires significant capital, and securing a loan from the bank is always a good option. However, sometimes you may lack the assets for security or simply want to minimise your personal risk. In such cases, looking for alternative sources of investment can be a smart move. Here are ten potential investors you might consider for your business venture: 1. Yourself Investing your own money into your business demonstrates your commitment and belief in its potential. The more you invest personally, the more confidence other investors will have in your venture. 2. Your Mortgage Lender Increasing the mortgage on your family home is a traditional and often inexpensive way to raise business capital. It provides a substantial amount of money at a relatively low-interest rate. 3. Parents Approach your parents with honesty. As potential beneficiaries of their will, you are essentially asking for an advance. Be mindful of any tax benefits but ensure that the request does not ruin family relationships. 4. Siblings Older siblings who have found success in their lives might be willing to invest in your business. Unlike parents, siblings will likely expect a healthy return on their investment, so be prepared to offer favourable terms. 5. Your Boss If you are currently employed, consider negotiating a voluntary redundancy package. Alternatively, ask if your employer would be willing to lend you the money for your business. 6. Your Partner Discuss the possibility with your partner. Their support can be invaluable, and they might also have family members who are interested in investing. 7. Friends Friends who believe in your abilities may be willing to invest in your business. Multiple friends can pool their resources, and they might accept variable repayment terms linked to your business's performance. 8. A Man in the Pub Never underestimate casual acquaintances. The person you regularly chat with at the pub might have the means and willingness to invest in your business. 9. Suppliers Suppliers who stand to benefit from your success may not provide cash, but they might offer equipment loans or agree to deferred payment terms for goods. 10. Customers Early customers who believe in your product or service might be willing to invest. They can take their return as discounted products or services, creating a loyal customer base from the start. Insight from Dr. Hermann Hauser Dr. Hermann Hauser, founder of Acorn Computers and now a venture capitalist, suggests that those looking for additional funding should first approach 'family and fools'. Family members have faith in you, while 'fools' are those with money but perhaps less common sense. It's up to you to decide how far down the 'fools' route you want to go. Case Study: Tony’s Creative Financing Solution Tony, a graphic designer, needed £5,000 for computer equipment to start his solo venture. Being cautious and reluctant to borrow money, he sought advice from Mark, whose printing company worked with Tony’s employer. After a confidential discussion, Mark agreed to buy the necessary equipment for Tony. In return, Tony would direct his print design jobs to Mark’s company, considering the equipment cost as a 2% commission on the print jobs. Tony’s first major contract with a large animal charity helped him fulfill his obligation within two years. Tony owned the computers and continued directing work to Mark, who then used the 2% commission to fund future equipment upgrades for Tony's business. Starting and building a business is challenging, but exploring these diverse funding options can provide the financial support you need while minimizing personal risk. By leveraging your network and thinking creatively, you can find the resources to turn your business idea into a successful venture.

Starting and building a business is not easy. You need to be able to see your new venture through tough times as well as good. Here are ten qualities to look for in yourself that will help: Vision Without a clear picture of what you want your world to look like, it will be difficult to create. Think about the finest details; bring it to life. Determination You want to do this, don't you? Deal with your doubts before you start; once committed, it's difficult to turn back. Fitness You cannot afford time off sick when you work for yourself. Mental Health Although many will say you're mad, you mustn't be! Starting a business is stressful, and you need to be resilient. Love You are going to need a shoulder to cry on, even if you're a man. If you have someone to share the thrills and spills, you'll enjoy it more. Cash Inevitably, your business will take longer than you think to pay you a wage. The bigger your cash reserve, the longer you can wait before drawing income from your new business. Flexibility Usually, when you start a business, it's just you. That means you make the coffee, clean the loo, and pick up litter. Humour You're going to make some mistakes; we all do. The ability to laugh it off, learn quickly, and move on will help keep you going. Caution Sometimes it's easy to see the opportunities and difficult to spot the threats. You need to be cautious without being risk-averse. Generosity When you enjoy success, invest in those who made it possible. Parties, thank-you gifts, and treats for you and your family will all make it seem worthwhile. Turning Your Hobby Into a Business Many people dream of starting their own business when they've found the time to stop and think. However, most find the reality much harder to face. You need to be a special sort of person to work for yourself, perhaps even to employ others. As well as the strengths listed, you need a passion for the work you plan to do. Some are able to turn a hobby into a business. Others try this but find that full-time hobbies soon lose their appeal. Here are a few pointers that might help you decide if your hobby could become work too. Hobby businesses work best when: Many people share your passion. Specialist supplies or equipment are hard to find. There are dedicated enthusiast magazines or websites. You already have a good profile in the sector. Interest is growing, not waning. Good examples of hobby businesses include: Bead shops that sell all you need to make costume jewellery. Classical CD stores. Mail order religious artefacts. Photographers. Steven's Story Steven had always had a passion for photography and decided that he would like to turn professional. He knew it would be tough establishing himself and making a living in the North-East. Equally, he knew that he had real talent and could produce commercial work people would pay for. A grant and a loan from the Prince's Trust enabled Steven to rent a small studio in a recently developed 'artists' quarter' beside the river in Durham. This gave him a shop window and passing trade to boost his work and build his reputation. "I'm young, keen to listen, and determined to succeed," he told me, "but getting help to rent a studio has made it all possible." Starting and growing a business is challenging but rewarding. With the right qualities and a bit of support, you can turn your vision into reality. Whether it's leveraging your hobbies or building a brand-new venture, these tips and stories can guide you on your entrepreneurial journey.

Whether you're too busy to think, feel your brain is stagnating, or are somewhere in between, generating the big idea can be a daunting challenge. Here are ten ways to kickstart the creative process: 1. Buy a Notebook Keep it in your pocket, beside your bed, and even take it to the bathroom. Ideas can strike at any time, so write them down as soon as they come to you. 2. Ask a Friend Talk to someone who knows you well. Ask them what they would buy from you, what you are good at, and what you should avoid. Friends can offer invaluable insights into your strengths and potential pitfalls. 3. Avoid the Hobby Habit Many people think their hobby holds the key to a great business idea, but consider if there are enough people who share your passion and have money to spend on it. Your hobby might not always translate into a profitable business. 4. Watch the Weather Will your idea appeal to customers all year round? Seasonal businesses, like selling Christmas decorations or renting out bikes, might not sustain you throughout the year. Consider running two complementary businesses to balance out the seasons. 5. Read Books While you’re probably already reading business books, expand your horizons. Read biographies of business leaders and stories of how leading businesses started, often in small ways. Record what impresses you in your notebook. 6. Open Your Eyes Observe the businesses around you. What could you do better? You might not want to be a newsagent, but analysing how the one you frequent operates can provide useful insights into what works and what doesn’t. 7. Stroll in the Park Visit places you rarely go. Observe what people do and identify what's missing. Your business must appeal to people, so think about their needs and how you can meet them. 8. Travel You don’t need to go far. Visit local trade fairs and see what businesses are there. Pose as a buyer and ask questions. Constantly consider why, how, where, and when businesses operate. 9. Check Your CV Many people start businesses in fields where they have prior experience. While you shouldn’t take this for granted, it’s a possibility worth considering. Your professional background could be a solid foundation for a new venture. 10. Shake the Pig Emptying your money box onto the bed is the ultimate reality check for a budding entrepreneur. If you’ve recently come into a large sum of money, your choices are wide. For most of us, however, our budget will constrain our start-up plans. Knowing your financial limits helps ground your ideas in reality. Every business you can think of was started as a result of someone's inspiration. The initial idea will have been prompted by many inspirational factors. Unless you have been in business before, each good idea you generate will prompt a doubt. The battle for supremacy between inspiration and doubt creates the tension that urges exploration. Only the foolhardy start a business without considering the downside as well as the opportunity. Mark's Story Newly married with a young baby, Mark had recently moved house and was annoyed that some of their treasured wedding presents had been damaged in transit. "We hired a van and moved ourselves, packing our stuff in boxes we’d saved up from the supermarket. Some stuff got crushed when I had to brake sharply and that really upset my wife." The next week, while buying shelves for their new home in a DIY store, Mark spotted piles of plastic crates. "I wish we’d had those when we moved," said his wife. That innocent remark got Mark thinking. He teamed up with his friend Jonathan and started a business renting plastic crates to people moving house. They partnered with van hire companies and estate agents to pass on their leaflets, and thus, a new business was born. Generating your big idea might seem challenging, but by following these steps and staying open to inspiration from everyday experiences, you can find a concept that has the potential to become a successful business.

Starting a new business can be an exciting yet challenging journey. One of the most crucial steps in the early stages is conducting thorough market research. Understanding your market, competition, and customer needs will provide a solid foundation for your business plan and increase your chances of success. Here are some essential market research tips for pre-start businesses, along with compelling stats and facts to highlight their importance: 1. Define Your Target Market Before diving into data collection, it's vital to clearly define your target market. According to HubSpot, businesses that accurately define their target market are 468% more likely to report their marketing efforts as successful. Consider who your ideal customers are based on demographics such as age, gender, income, education, and location. Additionally, think about psychographics, including lifestyle, interests, and values. Creating detailed customer personas can help visualise your target market and tailor your research accordingly. 2. Utilise Online Surveys Online surveys are a cost-effective way to gather insights directly from potential customers. Platforms like SurveyMonkey, Google Forms, and Typeform allow you to create customised surveys that can be distributed through social media, email, or your website. In addition, SurveyMonkey reports that 70% of market researchers agree that surveys are a primary source of their data collection. Be sure to ask clear, concise questions that will provide insights into customer preferences, behaviours, and pain points. 3. Analyse Competitors Understanding your competition is crucial in identifying gaps in the market and making your business unique. Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) on your main competitors to evaluate their market position. Visit their websites, follow them on social media, read customer reviews, and analyse their marketing strategies. Fun fact, a study by McKinsey found that companies that continuously analyse competitors' activities and adapt their strategies actually grow their revenue 2.5 times faster than those that do not. This analysis will help you understand what they are doing well and where they are falling short, providing opportunities for your business. 4. Leverage Social Media Social media platforms are valuable tools for market research and according to Statista 79% of marketers use social media for market research. They provide access to real-time conversations and trends within your industry. Use social listening tools like Hootsuite, Sprout Social, or your own social media such as LinkedIn and Facebook to monitor discussions about your industry, competitors, and potential customers. Engage with users through polls, Q&A sessions, and comments to gather insights and build relationships with your target audience. 5. Conduct Focus Groups Focus groups are a small group of potential customers that discuss their opinions on your product or service. This qualitative research method allows you to delve deeper into customer attitudes, motivations, and perceptions. While focus groups can be more time-consuming and costly than other methods, the detailed feedback you receive can be invaluable for refining your business concept and according to a study by GreenBook 55% of companies think that focus groups are the most effective methods of qualitative research. 6. Examine Industry Reports Industry reports provide comprehensive data and analysis on market trends, consumer behavior, and competitive landscapes. In the UK, sources such as Mintel, IBISWorld, and the Office for National Statistics (ONS) offer valuable information that can help you understand the broader market context. While some reports may require a subscription or purchase, many public and government resources, such as ONS, provide free access to industry data. Additionally, Business Gateway and local enterprise partnerships often offer valuable insights and resources for new businesses. 7. Utilise Keyword Research Keyword research can reveal what potential customers are searching for online, offering insights into their needs and interests. Tools like Google Keyword Planner, SEMrush, and Ahrefs allow you to identify popular search terms related to your industry. By analysing this data, you can uncover trends, optimize your website for SEO, and create content that resonates with your target audience. It is your goal as a business to stand out and be unique and deliver value to your audience as 8.2 million blogs go out a day and 90% of pages get no organic traffic, this demonstrates that keyword research is essential to stand out. Effective market research is the backbone of a successful business start-up. By defining your target market, utilizing online surveys, analysing competitors, leveraging social media, conducting focus groups, examining industry reports, utilizing keyword research, and testing with an MVP, you can gather the insights needed to make informed decisions and refine your business strategy. Taking the time to understand your market will not only help you launch successfully but also set the stage for long-term growth and sustainability. Need Help with your Market Research? Here at SME Centre of Excellence we make it our goal to help businesses start, survive and thrive and achieve their goals. We offer a vast variety of services to help your business from a registered address to accounting we have it all and did you know you might be eligible for funded 1-1 support? Check if your eligible: Support Available To Businesses - Northumberland Small Business Service

Creating a business plan is a crucial step in launching a successful start-up. A well-crafted business plan serves as a pillar for your business, outlining your goals, strategies, and the steps you need to take to achieve them. It is also essential for securing funding from investors or lenders. In this blog, we will guide you through the key components of a business plan and provide tips on how to create one for your start-up. 1. Executive Summary The executive summary is the first section of your business plan, but it should be written last. It provides a concise overview of your business and summarises the key points of your entire plan. This section should include: Business Name and Location: The name of your business and where it is based. Business Concept: A brief description of what your business does. Mission Statement: Your business’s purpose and core values. Vision Statement: The long-term goals and aspirations of your business. Product or Service: An outline of the products or services you offer. Market Opportunity: A summary of the market needs your business addresses. Financial Highlights: Key financial projections such as revenue, profit, and funding requirements. 2. Company Description The company description provides more detailed information about your business. This section should cover: Business Structure: The legal structure of your business (e.g., sole proprietorship, partnership, LLC, corporation). Business Model: How your business makes money. Industry Overview: The industry your business operates in, including trends and growth potential. Business History: Any relevant background information or milestones if you have already started operations. Objectives: Short-term and long-term goals for your business. 3. Market Analysis Understanding your market is crucial for the success of your start-up. This section should include: Target Market: A detailed description of your ideal customers, including demographics, and buying behaviour. Market Size and Growth: Data on the size of your target market and expected growth rates. Competitive Analysis: An overview of your competitors, their strengths and weaknesses, and how you plan to differentiate your business. Market Trends: Current trends and how they might affect your business. 4. Organisation and Management This section outlines your business’s organisational structure and introduces your management team. Include: Organisational Structure: An organisational chart showing the hierarchy and roles within your business. Management Team: Detailed profiles of the key members of your team, including their backgrounds, skills, and responsibilities. Advisors: Information about any advisors or board members who will provide guidance. 5. Products or Services Provide a detailed description of the products or services your business offers. Include: Product/Service Description: What you are selling and the benefits to customers. Pricing Strategy: How you will price your products or services. Product Lifecycle: The stages of development and how you will manage them. Research and Development: Any ongoing research or future development plans. Intellectual Property: Patents, trademarks, or copyrights associated with your products or services. 6. Marketing and Sales Strategy Your marketing and sales strategy should outline how you plan to attract and retain customers. This section should cover: Marketing Plan: Your approach to promoting your business, including advertising, public relations, social media, and content marketing. Sales Strategy: How you will sell your products or services, including sales tactics, sales channels, and sales goals. Customer Retention: Strategies for keeping customers coming back, such as loyalty programs or customer service initiatives. 7. Funding Request If you are seeking funding, this section should detail your funding requirements. Include: Funding Needs: The amount of funding you need and how you plan to use it. Future Funding Requirements: Any additional funding needs over the next few years. Use of Funds: A breakdown of how the funds will be allocated (e.g., marketing, operations, equipment). Financial Plan: How you plan to repay any loans or provide returns to investors. 8. Financial Projections Provide detailed financial forecasts to demonstrate the potential profitability of your business. This section should include: Income Statements: Projected revenue, expenses, and profits for the next 3-5 years. Cash Flow Statements: Expected cash inflows and outflows. Balance Sheets: A snapshot of your business’s financial position. Break-Even Analysis: When you expect your business to become profitable. 9. Appendix The appendix includes any additional information that supports your business plan. This might include: Resumes of Key Team Members: Detailed resumes for your management team. Product Images: Photos or diagrams of your products. Market Research Data: Additional data that supports your market analysis. Legal Documents: Copies of any legal documents, such as patents or trademarks. Tips for Writing Your Business Plan Be Clear and Concise: Avoid confusion and write in a clear, straightforward manner. Use Visuals: Include charts, graphs, and images to illustrate your points. Be Realistic: Provide realistic and achievable financial projections. Revise and Review: Proof read your business plan and get feedback from trusted advisors. Creating a comprehensive business plan is essential for the success of your start-up. It not only helps you stay focused and organised but also demonstrates to potential investors that you have a clear strategy for achieving your business goals. Follow these steps to create a compelling business plan that sets your start-up on the path to success. Struggling to write a business plan? SME Centre of Excellence offers advice for both pre-start and start-up businesses, including helping you write your business plan. Our expert team provides tailored guidance to ensure your business plan covers all essential aspects, from market analysis to financial projections. Whether you're just starting out or looking to refine your existing plan, our comprehensive support can help you create a roadmap for success. Additionally, we offer workshops, one-on-one consultations, and a variety of resources designed to equip you with the knowledge and tools necessary to craft a compelling and effective business plan. Check if you are eligible for a FREE workshop today: Support Available To Businesses - Northumberland Small Business Service Don't let the task of business planning overwhelm you. Reach out to SME Centre of Excellence today and take the first step towards achieving your entrepreneurial goals. hello@smecofe.com or 01661823234.

The Armed Forces Covenant is a pledge that ensures fair treatment and support for those who serve or have served in the Armed Forces, as well as their families. Established to address the unique challenges faced by military personnel, the Covenant seeks to remove disadvantages and provide meaningful opportunities for this community. For small businesses and start-ups, signing the Armed Forces Covenant can bring significant benefits, both in terms of social responsibility and business growth. What is the Armed Forces Covenant? The Armed Forces Covenant is a promise from the nation to those who serve or have served in the Armed Forces, and their families. It ensures they are treated fairly and not disadvantaged in their day-to-day lives. The Covenant relies on the support of people, communities, and businesses across the UK to make a difference. By signing the Covenant, businesses commit to supporting the Armed Forces community in various ways, such as through employment opportunities, commercial discounts, and other supportive measures. Benefits for Small Businesses and Start-ups Enhanced Reputation and Brand Image Signing the Armed Forces Covenant enhances your business's reputation as a socially responsible organisation. It demonstrates a commitment to supporting the community, which can improve your brand image and attract customers who value corporate social responsibility. Access to a Skilled Workforce Veterans, reservists, and military spouses bring a wealth of skills and experiences to the workplace. By committing to the Covenant, small businesses and start-ups can tap into this pool of talent, benefiting from their leadership, discipline, and problem-solving abilities. Networking Opportunities Becoming part of the Armed Forces Covenant community provides opportunities to network with other like-minded businesses and organisations. This can lead to valuable partnerships, collaborations, and insights that can help your business grow. Support and Resources The Covenant offers access to various resources and support systems designed to help businesses implement Armed Forces-friendly policies. This includes guidance on employing reservists, supporting military families, and making your business a welcoming environment for veterans. Increased Employee Loyalty and Retention Demonstrating support for the Armed Forces community can boost employee morale and loyalty. Employees are likely to feel proud to work for a company that values and supports the military, leading to higher retention rates and a more engaged workforce. Recognition through the Employer Recognition Scheme Businesses that go above and beyond in their support for the Armed Forces community can be recognised through the Employer Recognition Scheme (ERS). This scheme awards bronze, silver, and gold levels of recognition, showcasing your commitment and providing further promotional opportunities. How to Get Started Signing the Armed Forces Covenant is a straightforward process. Here are the steps to get started: Sign the Covenant Many organisations opt to hold a signing ceremony to publicly demonstrate their commitment to supporting the Armed Forces community. At the SME Centre of Excellence, you can sign the document in the presence of Armed Forces representatives, including the local Regional Employer Engagement Director (REED) and representatives from local military units at our signing ceremony on 28th June 2024. Ensure the pledge is signed by a senior representative of your business, such as the CEO or HR Director, to demonstrate your commitment. Implement Supportive Policies Develop and implement policies that support the Armed Forces community. This could include offering flexible working hours for reservists, creating recruitment pathways for veterans, and providing support for military families. Promote Your Commitment Publicise your commitment to the Armed Forces Covenant on your website, social media, and within your business premises. Use the Armed Forces Covenant logo to show your support and attract customers and employees who value this commitment. Engage with the Community Participate in events and activities that support the Armed Forces community. This could include hosting Armed Forces Day celebrations, attending Covenant networking events, and supporting local military charities. By signing the Armed Forces Covenant, small businesses and start-ups not only contribute to a worthy cause but also gain access to a range of benefits that can enhance their operations, reputation, and growth. Embrace the opportunity to support those who have served our nation and unlock the potential for your business to thrive. Interested? If you are interested in signing the armed covenant pledge then your in luck. Here at the SME Centre of Excellence we are hosting a Armed Forces Covenant Signing event and are inviting local organisations, virtual office customers and any other organisation who is interested to come along and sign the the pledge. This event will also provide networking opportunities and some delicious food! (Get your tickets).