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All businesses need to raise awareness of their products, but how this is achieved depends on the type of business you have, as well as how it is launched. Target Audience With any product or service launch, it is important to get the right message to prospective customers. You must convey to your target audience that your proposition meets a need or want that is currently unmet, or that it is better than what they currently have. It is essential to understand your target aud

OKR stands for ‘Objectives and Key Results’ and is a way of defining goals and measuring progress and success as you set out to achieve them. The way it works is you set an Objective and then define the key results that will mean that you have reached your objective. A very simple example: Objective – to learn more about OKRs Key Results – read at least one article on OKRs As you can see, the Objective is more of a high-level goal while the Key Results break it down into smal

Do you have a Big Hairy Audacious Goal? A Big Hairy Audacious Goal (or BHAG) is a term that was created by Jim Collins and Jerry Porras in their book Built to Last: Successful Habits of Visionary Companies. A BHAG is a long-term goal, usually 10-25 years, that is inspired by your organisation’s values and purpose and, in turn, inspires your shorter-term plans. Your 90 day, one year and 5 year targets should be steps on the journey to achieving your BHAG. An example is one tha

Using stakeholder management, a business can understand: The most important stakeholders How the stakeholders connect What the various stakeholders contribute to the business What influence do stakeholders have on the business? Ways the business can act to benefit the stakeholders How it’s used To begin stakeholder management the business’ stakeholders must be identified. The different stakeholders are grouped based on how they relate to the business e.g. staff. Stakeholders