Running back the years, some of the most successful start-ups began during challenging periods. When the US was hit with a recession in 1953, this was the time when Burger King made their first step. In more recent times, both Airbnb and Uber hit the ground running during the 2008 financial crisis. It’s no secret that austere times bring about opportunities for businesses to emerge and we might witness that in the near future. In this guide, we want to provide you with key st

We’ve already covered analysing your market to understand if there is enough scope for you to develop your idea, make it a long term sustainable business and be profitable enough to give you the lifestyle you’re looking for. But how do you actually validate your idea, once you have passed the market validation checkpoint? In this article, we’ll be discussing two straight-forward methods you can use as a budding business owner or early stage business owner – because let’s face