Customer Case Study: Quantify Ecology

Creating a Bold New Brand for Peter Robson

Peter Robson, an experienced ecologist, decided to take the leap and establish his own consultancy firm, Quantify Ecology, to offer specialist ecological services in the North East of England and beyond. However, building a strong brand from scratch required guidance, expertise, and creativity. He turned to the SME Centre of Excellence (SME CofE) after working through the Northumberland Small Business Service (NSBS) programme to bring his vision to life.

Challenge

Starting a business from scratch is no small feat. Peter needed to develop not only a distinctive consultancy name and visual identity but also high-quality branded collateral to establish himself confidently in the competitive ecology sector. He required a brand that aligned with his values and expertise while being professional, memorable, and future-proof.

Solution

The SME Centre of Excellence provided comprehensive branding and design support, ensuring Peter’s new business had everything it needed to make an impact.

Workshops and One-to-Ones

Through the NSBS programme, Peter engaged in branding exercises delivered by the SME CofE team. One-to-one sessions helped refine his brand vision, identify core values, and establish the ideal tone of voice for Quantify Ecology.

Quantify Ecology Logo Design

SME CofE designer Steven led the creative development, starting with logotype and icon concepts that reflected the nature-focused essence of Quantify Ecology. After a collaborative refinement process, a final logo design was completed with both logotype and icon formats.

(Image taken from the Quantify Ecology brand guidelines)

Colours and Guidelines

A thoughtful selection process resulted in brand colours that aligned with Peter’s values and industry. These were documented in a professionally produced brand guidelines document, ensuring cohesion across future applications of the brand.

(Image taken from the Quantify Ecology brand guidelines)

Branded Collateral

• Business Cards: Finalised to showcase Peter’s contact details in a sleek, professional format.

• Pull-Up Banners: Three design ideas were provided, ready for print, ensuring Quantify Ecology is equipped for presentations, conferences, and events.

• Digital Brand Pack: All logos in multiple formats, file types, and collateral were provided for use in print, online, and marketing campaigns.

Results

Peter Robson launched Quantify Ecology with a stunning, cohesive brand that sets his consultancy apart. From the elegant logo to branded collateral like banners and business cards, Peter now has the tools to make a lasting impression on clients and stakeholders.

Customer Quote

"The SME CofE were a huge help to me to get my business started. The branding work done by Steven was brilliant, guided me painlessly through the design process and the final outputs were fantastic. Recommended!"

– Peter Robson, Founder of Quantify Ecology

With support from the SME Centre of Excellence and the NSBS programme, Peter Robson has the tools to successfully launch Quantify Ecology, a brand that merges his professional values with striking design. The branding and collateral created enable him to confidently engage with clients and stakeholders while positioning his consultancy for growth in the competitive ecology market.

If you’re looking to launch or grow your own business, the SME Centre of Excellence is here to help. Whether you need branding support, strategic guidance, or expert advice, our team is ready to support you every step of the way. Get in touch today to see how we can help your business thrive.