Last week, we had the pleasure of hosting a fantastic workshop as part of the Northumberland Small Business Service (NSBS) programme, where small business owners gathered to learn the essentials of "Building a Website in a Day." Delivered by Steven from the SME Centre of Excellence, the session provided practical insights into creating a website from scratch – and the feedback was brilliant!
What We Covered:
Our attendees learned the fundamentals of building a professional website, and here’s a quick rundown of what was covered:
Understanding Your Customer: We kicked off by developing customer personas, helping business owners clarify their target audience and design their websites with their customers in mind.
User Journey Mapping: Each participant crafted a user journey-map to understand how their potential customers would navigate the website, ensuring a smooth and efficient user experience.
Wireframe & Content Planning: We delved into wireframe design and content planning, showing attendees how to organise their website’s structure and content for maximum impact.
Choosing the Right Platform and Domain Name: The session also covered tips on selecting the right website platform and domain name. Shopify and Wix were the platforms of choice for many in the room, as they offer easy-to-use tools and flexibility for small businesses.
Engaging and Hands-On Support
Steven led the workshop with engaging presentations and interactive Q&A sessions, where participants were able to ask questions specific to their businesses. He also offered 1-to-1 support throughout the workshop, assisting attendees in building their websites on their chosen platforms right there in the room.
What’s Next?
The attendees left feeling accomplished and eager to continue developing their websites. In fact, many expressed interest in further workshops to build on their newfound skills and continue growing their online presence.
If you missed out on this workshop, stay tuned for more from our collaboration with the NSBS programme. We’re committed to helping small businesses across Northumberland to start, survive, and thrive through workshops like these!
Join us on our next workshop: Events - Northumberland Small Business Service
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