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Social Media - The Complete Business Guide
The growth of social media marketing As a small business, operating on a tight budget can be very common. Social media is one of the...
Intellectual Property, and Patents
In the economic world, Intellectual Property (or IP) refers to certain categories of rights owned by businesses to advance their goals. Patents, copyright, and trademarks, for example, are legal protections that allow people to profit financially or gain recognition from what they invent or create. The IP system strives to establish an environment where creativity and innovation can flourish by finding the correct balance between innovators' interests and the larger public in
Creating Product Awareness
All businesses need to raise awareness of their products, but how this is achieved depends on the type of business you have, as well as how it is launched. Target Audience With any product or service launch, it is important to get the right message to prospective customers. You must convey to your target audience that your proposition meets a need or want that is currently unmet, or that it is better than what they currently have. It is essential to understand your target aud
Adopting the transformational growth mindset
Over 30 years ago, psychologist Dr Carol Dweck coined the idea of a Growth Mindset. A growth mindset is a belief that, if you’re not as...
Creating and capturing value with Business Model Innovation
"Innovation is creating new value and/or capturing value in a new way. Value is the keyword, stressing the difference between innovation...
Mastering the elevator pitch to sell your idea in under 1-minute
The elevator pitch is a short description of your company. This pitch should last as long as an elevator ride, which is between 15 seconds and a couple of minutes. However, on most occasions, your elevator pitch shouldn’t be longer than 30 seconds. Delivering an effective elevator pitch has become increasingly important among start-up founders as VCs and angel investors get bombarded with start-up pitches. The idea is that, once you have identified your target (an investor),
Creating the financial plan that your business is missing
April marks the beginning of the new financial year, and what better time than to review (or create) a financial plan for your business?...
Effectively achieve your goals with the use of OKRs
OKR stands for ‘Objectives and Key Results’ and is a way of defining goals and measuring progress and success as you set out to achieve them. The way it works is you set an Objective and then define the key results that will mean that you have reached your objective. A very simple example: Objective – to learn more about OKRs Key Results – read at least one article on OKRs As you can see, the Objective is more of a high-level goal while the Key Results break it down into smal
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