In 2021, more than one company was formed each minute. However, of the businesses founded 5 years earlier in 2016, less than 40% survived...

Launching a start-up is an exhilarating venture, but many founders find themselves shocked by all the unexpected costs involved in...

The SME Centre of Excellence (SMECofE) is thrilled to announce a strategic partnership with the Northumberland Small Business Service (NSBS)

Everyone working from home is one thing that has spread like wildfire over the past few years. Since the pandemic began, more companies have chosen Zoom conversations, virtual meetings, online conferences, and other similar methods since they are way safer and more practical options. As a result, demand for virtual workplaces has increased globally. Ever think about having a virtual office? No? Well, you should! A virtual office: What is it? Without owning or renting a conve

The growth of social media marketing As a small business, operating on a tight budget can be very common. Social media is one of the...

In the economic world, Intellectual Property (or IP) refers to certain categories of rights owned by businesses to advance their goals. Patents, copyright, and trademarks, for example, are legal protections that allow people to profit financially or gain recognition from what they invent or create. The IP system strives to establish an environment where creativity and innovation can flourish by finding the correct balance between innovators' interests and the larger public in

All businesses need to raise awareness of their products, but how this is achieved depends on the type of business you have, as well as how it is launched. Target Audience With any product or service launch, it is important to get the right message to prospective customers. You must convey to your target audience that your proposition meets a need or want that is currently unmet, or that it is better than what they currently have. It is essential to understand your target aud